Why do you need to invest in a website instead of relying on social media all the time?
Investing in a website can be scary at the beginning, whether you’re a business owner who is only starting or you’re a startup that has a strong online presence on social media but doesn’t have any presence on Google.
I get that, a website is a big responsibility, from getting a domain to the whole structure and your brain immediately explodes.
So instead of creating a website, you start building your online presence depending on social media, like LinkedIn and Facebook.
What’s wrong with that, you ask? There is nothing wrong with social media presence, it is vital for your business like anything else. However, social media shouldn’t replace your digital presence and a website is not less important than your socials.
A website gives you advantages that you probably haven’t thought of:
- Your website is like your online business card which tells a story about you and your business. Before your clients even get to your business and what exactly you’re doing, they want to about you and get to know you better. They want to know the real you before they even want to buy from you.
- I don’t know why but Google’s engine is underestimated since we’ve got social media. This is the best marketing strategy for your business which is completely free. This is also a very friendly way to stay memorable in your clients’ head since they’re not always on social media. Some of them may not even use social media and prefer to use the old Google engine instead when they’re searching for information.
- When you have your website, you’re perceived as a brand, and clients love buying from brands and not from anyone who’s trying to sell. Your clients probably prefer to buy from well-know brands instead of anonymous shops. The same applies to your business. Your clients need to get familiar with your brand so they can recognize you anywhere you pop.
So next time you try to avoid from making your own website, remember the advantages a website can give you.